MORE TH>N #HappyDogProject

In order to increase customer awareness for MORE TH>N’s pet insurance and establish their commitment to responsible pet care, VCCP and MORE TH>N launched a social campaign, with the hopes of setting the nation’s dog tails wagging.

As part of the “Happy Dog Project” competition, whereby over 1,500 MORE TH>N customers shared their dog’s idea of a best-day-ever via social media, the top three lucky winners were selected to enjoy a doggy dream day come true.

My role: Social strategy, creative and management of the campaign.