easyJet #WhyNot campaign

As part of the airline’s integrated brand campaign which encourages people to say “Why Not?” to exciting new travel experiences, easyJet went one step further by partnering with the Netherlands Board of Tourism & Conventions to bring the sights and delights of Holland to London. Visitors were taken on a whistle-stop journey through contemporary Holland, with larger-than-life surroundings and plenty of surprises along the way.

My role: I was responsible for managing the social content plan to tie in with the integrated brand campaign, as well as live reporting from the event. This included the brand's first Facebook live streams, Twitter Moment, Instagram Stories and Snapchat location filter.

The event proved a hit amongst curious passers by and on social media – with news crews heading to Shoreditch to report live from the scene and features produced on a number of online news outlets.