Social strategy, copywriting and management for The Earthshot Prize

The Earthshot Prize is an environmental prize that’s on a mission to repair and regenerate our planet. Founded by Prince William, the prize awards five winners annually with £1 million to scale their environmental project or company. I worked with the charity for just under one year as a freelance social content specialist to help drive forward their storytelling efforts across social.

Highlights:

  • Launching their first ever always-on social strategy, across Instagram, YouTube, LinkedIn, TikTok and Twitter and working with a designer to revamp visuals and repeatable formats to tell finalists’ stories in new, engaging ways

  • Social strategies for major campaign moments, including the finalist announcement and The Earthshot Prize Awards in Singapore

  • Working with Little Dot Studios to push forward YouTube as the key storytelling hub; ideating new repeatable formats and ensuring best practice

  • Creator partnerships with Sorted Food, Sam Bentley, Sophia Li and more

  • Launching The Earthshot Prize Handbook on social, including a partnership with The Book Fairies

Client
The Earthshot Prize

  • Sorted Food X The Earthshot Prize

  • Finalist 'Green Screen' Explainer Videos

  • Monthly Optimism Roundup

  • Finalist Explainer Carousels

  • Finalist Announcement

  • Sam Bentley Creator Partnership

  • The Earthshot Handbook Launch

  • The Weird And Wild Creator Partnership

Next

Earthshot Week, Singapore